America is under attack. We have to fight back.
America is under attack from the lies and hate of Donald Trump, an ongoing Russian disinformation campaign, and Fox News. Together, they form a three-legged stool of propaganda that supports the Trump administration’s war on facts.
Its impact is profound. A good portion of America now only experiences a reality supported by that stool. If you wonder how Trump avoids accountability for so many dishonorable acts and trampling of America’s basic values, it’s because Fox News viewers hear a totally different, wildly skewed version of events than you do. That gives both Trump and a complicit GOP Senate majority cover to create their own reality.
As Harvard professor, Yochai Benkler writes, “…the fundamental driver of disinformation in American politics…has not been Russia, but Fox News…all the Russians did was jump on the right-wing propaganda bandwagon…”
Benkler adds that there is no equivalent on the left. Fox is unique and highly destructive.
TrueUSA is going to go after the Fox News leg of the propaganda stool by holding the brands that fund it accountable. With that leg weakened, the stool cannot support the same amount of weight. Facts will have a chance.
But our mission doesn’t end there. Fox is a first step. Wherever the flames of lies and hate emerge, we’ll be there to rob them of oxygen.
We demand integrity from Fox News advertisers.
We’re demanding integrity from the brands to which we give our money. Fox News has proven itself again and again, from birtherism to the vile Seth Rich smear to the demonizing of Black Lives Matter, to be the most powerful outlet for hate, fear, and propaganda in America. If advertisers use the cash we give them to support that hate, fear, and propaganda, we will find other brands. As an advertiser, you have to choose.
We’re not playing nice.
We’re not just staging a massive boycott, we’re targeting brands with an unprecedented campaign tying them to the bigotry and lies they are sponsoring. Our content will be biting, often satirical, and targeted using the same tools brands use to acquire their customers.
We’re fighting for the soul of our country and, up until now, brands have largely been let off the hook for the damage they are enabling. We’re fed up and fighting back.
All of this will cost money, and we hope you’ll pitch in. Please, donate, today.
A fire of lies and hate is raging across America
We’re going to cut off its oxygen. Together.
Our Team
TrueUSA’s board members have launched multiple businesses, helped take one public, raised hundreds of millions of dollars for the world’s largest nonprofits, built a $35 million nonprofit business, and produced award-winning, record-breaking direct marketing campaigns seen all around the world. We intend to build TrueUSA into a powerful advocate for truth in media.
Devin Hermanson
Founder
An award-winning marketer who has launched multiple companies, raised over $200 million for nonprofits, and produced record-breaking social media campaigns. Devin is also a public speaker who has given over 100 interviews with outlets such as Time, Good Morning America, and ABC News and led discussions on gender equity and being an ally for multiple organizations including Microsoft and Lean In.
Diana Cherry
Board Member
Diana Cherry is a writer, editor and social media strategist. Her work has appeared in ParentMap, Hello Darling, The Creative Mama, Milkmakers, Simple Wishes and more. Diana has also provided high-level marketing consulting to a diverse array of clients from small, locally-owned non-profits, to multi-million dollar companies; with a focus on consumer behaviors and authentic audience engagement.
Andisheh Nouraee
Board Member
A digital media marketing expert, storyteller, fundraiser, artist and author. As digital engagement director for CARE, Andy delivered a 20-fold increase in social fundraising. He co-wrote and supervised production of an official selection of the 2017 SXSW Film Festival and co-authored and illustrated a book that was called “The Daily Show for the Y.A. set,” by the New York Times.
“No one can whistle a symphony. It takes a whole orchestra to play it.”
— H.E. Luccock
We’re building an amazing team of volunteers in marketing, PR, communications, and content creation of all kinds. Lend your talents to our orchestra.